At Gringo’s, we always up the ante when it comes to our guests. We do whatever we can to ensure guest satisfaction, even if it means putting all of our chips in the pot.
No {Tortilla} Chip on His Shoulder
The year was 1993, and Russell Ybarra was asked to take over his father's ailing restaurant in Pearland, Texas. This specific restaurant property had previously hosted four unsuccessful concepts, and friends advised Russell against it. Coming from a family of restaurateurs, and seeing the long journey of failures and successes, Russell said, "I'll do it." Not the answer that many expected, but Russell had big plans.
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He began the planning of Gringo's Mexican Kitchen, and after months of hard work and operating on a slim budget, he opened the doors for business on January 11, 1993. Russell launched the restaurant with one philosophy in mind: "To serve the highest quality Mexican food at the lowest price possible!" No matter what it takes, the company holds true to this philosophy to this day, and it is the single most attributing factor to the company's infinite success. Gringo's – Pearland is still the most successful of the Gringo's Mexican Kitchen chain. |